If you intend your video to help you gain a lead or your customer to take action, you must include a Call To Action (CTA). A CTA is an action you want your viewers to take towards the end or even in the middle of the video. It could be asking a user to engage like, comment or share or maybe fill out a form or reach out to you for more information. IA&M has expertise in video content that converts. Our team will help you create apt content that will connect with the right audience when it finds the point of interest.