Hooking your viewers in the initial seconds is crucial for anyone to watch your video completely. If it’s a longer video, showing a value proposition or introducing an intriguing question that you’ll answer later in the video is a great way to hook your viewers till the end of the video. If your video has sound or music, encourage them visually to turn on the sound before they continue. If you’re shooting a live video, keep the camera moving and provide appealing visuals.