We are seeking a skilled Digital Marketing Specialist to support our online marketing initiatives by devising, executing, and optimizing our strategies. The ideal candidate will be passionate about social media and possess a comprehensive understanding of digital marketing concepts, consistently seeking out innovative ways to improve our digital strategy and enhance our online presence. You must have a tech-savvy and intuitive nature, with the ability to generate creative ideas to strengthen marketing campaigns.


  • Assist in developing strategies for establishing a long-lasting digital relationship with customers.
  • Plan and monitor our presence on social media platforms, including Instagram and Facebook
  • Launch targeted online ads through platforms such as Google AdWords and Facebook to heighten company and brand visibility.
  • Participate in SEO efforts, such as keyword and image optimization.
  • Create online newsletters and promotional emails and distribute them through various channels.
  • Generate original content marketing ideas and update the website.
  • Work with designers to enhance user experience.
  • Utilize web analytics tools, such as Google Analytics and Web Trends, to measure the performance of our digital marketing efforts.
  • Stay current with online marketing trends and update strategies as needed.
  • Maintain relationships with media agencies and vendors.


  • Proven experience as a Digital Marketing Executive or in a similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM
  • Knowledge of ad-serving tools, such as DART and Atlas
  • Proficiency in web analytics tools, such as Google Analytics, Net Insight, and Web Trends
  • Experience in creative content writing
  • Analytical mindset and critical thinking skills
  • Excellent communication and interpersonal skills