Influencers Research
Overview
Influencers are often seen as experts in their field, and their endorsement of your brand or product/service can help to build trust and credibility with their audience. This can be especially valuable for businesses looking to establish themselves in a new market or niche.
By partnering with influencers with a significant and engaged following, businesses can increase awareness of their brand and products among a targeted audience. This exercise can help to expand their reach and attract potential customers who may not have been aware of the business previously.
Research tools
We use several industry-trusted research tools to identify and assess the potential effectiveness of influencers for their marketing campaigns. Social media analytics tools provide insights into the performance and engagement of an influencer’s social media posts, allowing businesses to assess the potential reach and content impact. Influencer management companies allow businesses to search for influencers based on specific criteria, such as their location, audience demographics, and area of expertise. Then we also use influencer management platforms that are like a marketplace for brands to find and work with influencers.
How IA&M can help you with influencer research?
IA&M uses insights into the characteristics and interests of an influencer’s audience, so you can determine if they are a good fit for your business. We analyze influencer’s strengths and map them with your business objective for maximum impact when engaging their services. IA&M also does a cost-benefit analysis to show the potential ROI of hiring one of more influencers over a time period. We help you decide which influencer would be best suited to deliver the value you intend to bring to your new audience and brand.