Innovative Advertising and Marketing




Once you have narrowed down on partnering with an influencer after influencer marketing research and agreed on the terms, the final stage may be influencer ROI. IA&M utilizes tools and management to fetch you the ROI of your venture. We use social media analytics tools for insights into the performance and engagement of an influencer’s social media posts, allowing businesses to assess the potential reach and impact of their content.

Influencer return on investment (ROI) is a measure of the effectiveness of an influencer marketing campaign in terms of the revenue or value generated for the business. To calculate influencer ROI, businesses can use metrics such as the number of sales or leads generated from an influencer’s promotion, the value of those sales or leads, and the cost of working with the influencer. IA&M also analyzes tracking metrics such as posts, videos, reels, reach, likes, shares, follows, and conversions. Using the goals set and this data, you can constantly monitor and track influencer’s performance. IA&M has processes set to know how your ROI is on track.

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