Innovative Advertising and Marketing

Content Creation

Content Creation


Content lays the foundation of today’s digital world. Behind every marketing material is content. It is defined as the process of gathering ideas relevant to the subject or topic and presenting them in various forms like graphics or text to engage the audience. Content can be in the form of blogs, infographics, web pages or videos. The intention is to make the audience take notice and come back for more.

Content works are often deeply researched about their subject, target audience and the goals set for the delivery. Great content can do more than just bring your audience’s attention. It can help reach your company’s message to a wider audience and turn them into loyal customers.

Use of video content creation

Video content, especially short-form content has been a huge demand in recent times. High-quality content can bring popularity while low-quality content can disappear in the noise. Video content is fast-engaging and can spread sooner than other content forms.

If used right, your businesses have used video content to generate significant revenue too. You need a video marketing agency for your social media content creation strategy. IA&M has specialized in SEO content creation and helped businesses like yours to scale their content strategy.

Here are a few tips to make stunning video content

To stand out with amazing content you must understand your company’s objectives and analyze the prospect’s behavior and interests closely. This may be tough for companies not engaged in regular content creation. That is why we at IA&M are available for your help with our professional team of digital content creators. We help you keep your content to your target audience, grow your channel or website and generate revenue.

Very often new content creators don’t optimize their content for SEO. Search engines also display website videos on their search results pages. Targeting the right keywords can help your videos gain more traction. Research involves using long-tail and relevant and trending keywords. Take our expert team’s help to devise the perfect SEO strategy for your video content.

If your video content is not attractive or does not appeal to the correct audience, it can be lost in the crowd of videos on the Internet. Ensure your team does the research to make relevant content and it is presented as a valuable gain of knowledge for your customers. Content without a direction will never gain the views you intend to get. We at IA&M conduct a thorough research of your audience interests and suggest video topics that are likely to resonate with your audience.

Without testimonials or proof that your service or product has made a difference to someone, it is unlikely to gain any takers of the promotional activity. Including customer testimonials is a great way to connect with your prospects. It is also important to include a mix of testimonials to appeal to a wider audience.

If you intend your video to help you gain a lead or your customer to take action, you must include a Call To Action (CTA). A CTA is an action you want your viewers to take towards the end or even in the middle of the video. It could be asking a user to engage like, comment or share or maybe fill out a form or reach out to you for more information. IA&M has expertise in video content that converts. Our team will help you create apt content that will connect with the right audience when it finds the point of interest.

Once your video is ready, it is time to execute your distribution strategy. Distribution helps to carry your message to a wider audience by publishing it to various platforms and groups. Each video could have a specific audience and the video must reach the relevant group. This would go back to your research in identifying the target audience and planning your distribution accordingly. Our teams are adept at multi-platform analysis and help you devise the best strategy to gain maximum reach.

Hooking your viewers in the initial seconds is crucial for anyone to watch your video completely. If it’s a longer video, showing a value proposition or introducing an intriguing question that you’ll answer later in the video is a great way to hook your viewers till the end of the video. If your video has sound or music, encourage them visually to turn on the sound before they continue. If you’re shooting a live video, keep the camera moving and provide appealing visuals.

If you’re spending time and effort to create video content, measuring its success is needed to see if you’re moving in the right direction. With proper analysis, you can bring an actual impact on brand value, lead generation, and sales. Video performance analytics helps to make informed decision-making. At IA&M, we monitor video content with tools for key video metrics. Analyze which content is driving higher views and engagement and bringing the revenue and scale them.